Battle of the Beauties: Audi vs Alodia

Image courtesy of Mike Cogh

If we are to believe Visibli's study: Audi's Fan Page has a higher Engagement 

Rate than Justin Bieber and Lady Gaga's Fan Page. However, if we are to

believe Jomar Hilario, Alodia Gosienfiao beats Audi hands down! My job

now is to prove to you why.


"Engagement in this study is determined by the number of fans who actively 
Like or Comment on posts. This is also calculated on a per capita basis 
(Likes and Comments per 100,000 Fans) to avoid biases towards more popular 
Pages." - Visibli

Okay, it appears Visibli spent tons of Wo(Man) hours to conduct this study. I,
on the other hand, now present to you data from the few research hours I had
designated for this task. LOL.

The Statistics
(based on the last 10 posts)

The Verdict

Apparently both Audi and Alodia have an Engagement Rate of .20%+.
Audi has an international following while Alodia has a mostly Philippines following.
It's interesting to note that Audi has an erratic following: on good days there were
14,300 likes for their FB Posts while on bad days there were just 1400. Alodia on the
other hand consistently has 1300 likes per FB Post. This may mean that for Audi,
random people are liking their FB posts. For Alodia, it could be a consistent set
of people who visit her page and like her post.

Businesses may want to take note of this analysis because at the end of the day,
not only do you want high Engagement Rates, you of course want high Sales
Conversion Rates for your online marketing efforts.

I hope this is not a case of form fitting. That's the most logical explanation I can
come up with right now. I am looking forward to reading the reports of the other
VAs. I would love to know Jomar's interpretation of this entire thing too :)

Check out this post to know more about Engagement.

Enagement: Get Ready to be Wooed and Pursued

Photos by crazymikey

Don't be intimidated by the buzz words. Engagement is nothing more than the
interaction that happens between brands-products-companies (henceforth now
referred to as the BpCos) and their followers. Before social media, marketing
was a one-way street. The establishments handed out the information and we
all just listened. The internet has changed all that. Suddenly, WE - the people
who follow these BpCos - now have a voice. We can tell the whole world
why we like a brand or not. We can tell the whole word why we think a product
is great or not. We can tell the whole world why we think a company is doing
a good job or not.

"The opposite of love is not hate, it's indifference.... The opposite of life is not
death, it's indifference." - Elie Wiesel

Nowadays BpCos expect you to interact with them. The measurement of this
interaction is now referred to as the Engagement Rate. So what's the worst
that could happen? Some circles think indifference beats them all; Low to Zero
Engagement because nobody really cares.

So, sit back, relax and participate. You are being wooed and pursued. Enjoy

the experience!