Enagement: Get Ready to be Wooed and Pursued

Photos by crazymikey

Don't be intimidated by the buzz words. Engagement is nothing more than the
interaction that happens between brands-products-companies (henceforth now
referred to as the BpCos) and their followers. Before social media, marketing
was a one-way street. The establishments handed out the information and we
all just listened. The internet has changed all that. Suddenly, WE - the people
who follow these BpCos - now have a voice. We can tell the whole world
why we like a brand or not. We can tell the whole word why we think a product
is great or not. We can tell the whole world why we think a company is doing
a good job or not.

"The opposite of love is not hate, it's indifference.... The opposite of life is not
death, it's indifference." - Elie Wiesel

Nowadays BpCos expect you to interact with them. The measurement of this
interaction is now referred to as the Engagement Rate. So what's the worst
that could happen? Some circles think indifference beats them all; Low to Zero
Engagement because nobody really cares.

So, sit back, relax and participate. You are being wooed and pursued. Enjoy

the experience!