Battle of the Beauties: Audi vs Alodia

Image courtesy of Mike Cogh

If we are to believe Visibli's study: Audi's Fan Page has a higher Engagement 

Rate than Justin Bieber and Lady Gaga's Fan Page. However, if we are to

believe Jomar Hilario, Alodia Gosienfiao beats Audi hands down! My job

now is to prove to you why.


"Engagement in this study is determined by the number of fans who actively 
Like or Comment on posts. This is also calculated on a per capita basis 
(Likes and Comments per 100,000 Fans) to avoid biases towards more popular 
Pages." - Visibli

Okay, it appears Visibli spent tons of Wo(Man) hours to conduct this study. I,
on the other hand, now present to you data from the few research hours I had
designated for this task. LOL.

The Statistics
(based on the last 10 posts)

The Verdict

Apparently both Audi and Alodia have an Engagement Rate of .20%+.
Audi has an international following while Alodia has a mostly Philippines following.
It's interesting to note that Audi has an erratic following: on good days there were
14,300 likes for their FB Posts while on bad days there were just 1400. Alodia on the
other hand consistently has 1300 likes per FB Post. This may mean that for Audi,
random people are liking their FB posts. For Alodia, it could be a consistent set
of people who visit her page and like her post.

Businesses may want to take note of this analysis because at the end of the day,
not only do you want high Engagement Rates, you of course want high Sales
Conversion Rates for your online marketing efforts.

I hope this is not a case of form fitting. That's the most logical explanation I can
come up with right now. I am looking forward to reading the reports of the other
VAs. I would love to know Jomar's interpretation of this entire thing too :)

Check out this post to know more about Engagement.

Enagement: Get Ready to be Wooed and Pursued

Photos by crazymikey

Don't be intimidated by the buzz words. Engagement is nothing more than the
interaction that happens between brands-products-companies (henceforth now
referred to as the BpCos) and their followers. Before social media, marketing
was a one-way street. The establishments handed out the information and we
all just listened. The internet has changed all that. Suddenly, WE - the people
who follow these BpCos - now have a voice. We can tell the whole world
why we like a brand or not. We can tell the whole word why we think a product
is great or not. We can tell the whole world why we think a company is doing
a good job or not.

"The opposite of love is not hate, it's indifference.... The opposite of life is not
death, it's indifference." - Elie Wiesel

Nowadays BpCos expect you to interact with them. The measurement of this
interaction is now referred to as the Engagement Rate. So what's the worst
that could happen? Some circles think indifference beats them all; Low to Zero
Engagement because nobody really cares.

So, sit back, relax and participate. You are being wooed and pursued. Enjoy

the experience!

A Day in the Life of a Virtual Assistant

http://www.flickr.com/photos/jnyemb

8:00 am
- Hello world.
- Turn on email. Check for any pending work and last minute instructions.
- Email Things to Do to my boss.
- Check emails for client inquiries: there's an upcoming event, they're
confused with the directions in the email. I send replies.
- Do research and start work on a powerpoint the boss needs done.
- Email a sample of the powerpoint. Receive confirmation that it's okay.
- Continue with the powerpoint.

10:30 am
- Breastfeed the baby. Bathroom break.

10:45 am
- Boss has a rush job to do. I am confused, which should I do first?
- Email the boss to check for priority. Receive confirmation to do new task.
- Proceed with converting files to PDF. Drop off the files at dropbox.

12:45 pm
- Lunch. Baby is in stroller while I eat. Yaya has to eat too.
- Skpe with my mother who is in Australia.

1:45 pm
- Resume work. Check emails. Receive new inquiries about the event-
who is the speaker, are laptops allowed, etc. Send replies.

2:00 pm
- Breastfeed the baby.

2:15 pm
- Resume work. Check with boss on headcount for the event. Venue not yet full,
can still accommodate 30 people. Go to forums and promote event.

4:45 pm
- Give baby a bath. Rush off to the supermarket. Baby ran out of diapers!

6:00 pm
- Continue the powerpoint. Double check my work. Place final copy in
GoogleDocs.

6:50 pm
- Check for last minute emails. Receive new inquiries about the event.
Send replies.

7:00 pm
- Email Accomplishment Report to my boss. End of another work day.

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Here's a thought...

http://www.flickr.com/photos/shuttermonkey

Some people are looking for a 100% guarantee from me that they will succeed.
There is no such thing. In fact, if someone presents you with such an offer, you
may want to run in the opposite direction --- if it sounds too good to be true it
usually is.

Many factors fall into place - the greatest of which is you may choose not to put
into practice what I teach you. I have many students who are like that. I can guide
you in the right direction. But it is still your choice if you want to go there.

Sadly, we Filipinos lack a spirit of courage and entrepreneurship. I don't need to
convince you of this. Just look at the state of the country's economy. Poverty is
still high. Yes, many things are lacking. But the saddest part of all is that a lot of
people have simply stopped trying! We have to remember that the people who
are truly free from problems are those that are buried 6feet below the ground.

My suggestion? TRY!

I give out a LOT of free advice in my site. Yet very few have actually done something
and / or applied them.

Honestly, it's the people who've invested in my products and seminars that have
become successful. Why? Because they're the ones who've DECIDED to actually
DO SOMETHING. They're the ones who are eager to maximize their learning. At the
very least, they are putting in effort to recover their investment. Can you HONESTLY
say the same if I gave you something for free?

Let me repeat that, I have a lot of free information in this website. I encourage you
to avail of them. Use it too as a gauge of how much more you can learn if you decide
to join my seminars / workshops / etc.

Last but not the least, PRAY! If you have a leading to try this out, then do it. If you
think God is leading you elsewhere, then go there. But DO NOT just sit there,
do something!

Why? Because time is ticking. You only have one life to live. Live it remarkably!